Reach us
Benefits
Focused Attention
Why CaptiZone
Changes the Game
Most outdoor media fights for a few seconds of drive-by attention.
People are driving, checking maps, talking, scrolling their phones, watching the traffic, or busy with shopping – your brand gets, at best, a quick glance. With CaptiZone, that dynamic is completely different.
Your audience is not rushing past at 80 km/h or busy with shopping. They’re seated, looking straight into the mirror. Our screen sits inside that reflection zone, so your brand doesn’t have to fight for attention – it’s naturally part of what they’re already looking at.
Instead of a 5-8 second impression, you get multiple, relaxed exposures over 20–60 minutes.
They notice your ad while they sit down and relaxed.
Placed directly in their line of sight, no extra effort needed to view the screen.
Customers stay seated for 20–60 minutes, giving your ad repeated exposure.
The result is a memorable attention and higher brand recall.
Media Comparison
Side-by-Side Comparison
Advertisement Network
Traditional OOH
(Hoardings, Billboards)
Audience Mindset
On the move, rushing, driving, distracted, low intent,
Seated, relaxed, focused, calm & focused
Dwell Time
5–8 seconds glance (if noticed)
Average of 20–60 minutes per visit
Screen Proximity
Far away, sidewise or high up
At eye level, right in front of the viewer
Targeting
Mixed, includes non-buyers
Hyper-local, By gender (men/women), By income level
Audience Viewability
Distracted, multitasking, in transit
seated, relaxed, looking at the mirror
Context Relevance
Broad, city/road level
Beauty, lifestyle & local relevance at point of self-care
Measurement & Data
Limited or estimated
Play logs with exact audience count
Creative Flexibility
Static or occasional change
Multiple video and static creatives from same advertiser
Ad Clutter
High – many hoardings in same area
Curated loop, limited advertisers for higher share of voice
Cost Efficiency (CPM / CPT)
High cost for broad targeted coverage
Lower cost per narrowed target audience
Brand Recall
Low–medium (short exposure)
Very high – average of 5-6 repeated views per person
Booking Flexibility
Monthly+ commitments, large budgets
Flexible packages by area, network, duration & frequency
Creative Formats
Static / Video
Static / Video / Interactive
Core Advantages
Key Benefits of Advertising with CaptiZone
Captive Attention
Customers are seated, relaxed and often looking directly at the mirror.
14″ high definition smart displays are positioned within their natural line of sight.
Your message benefits from repeated exposure during grooming services.
This leads to higher recall, better message absorption and a stronger brand impression.
High Dwell Time =
Deeper Storytelling
Unlike a 3-second highway glance, CaptiZone gives you minutes.
Average time in front screen: 20–60 minutes.
Multiple ad loops per visit, meaning a viewer can see your ad several times in a single sitting.
This extended dwell time allows you to.
Tell a complete brand story, not just a headline.
Promote offers, QR codes, product benefits and call-to-actions in one spot.
Run sequential messaging (multiple creatives of same advertisment).
Hyper-Targeted Network
Target by Spending Power: Installed in high-end beauty lounges where the average haircut costs AED 100 to AED 500+, enabling you to target by income.
By Gender: Choose unisex, male only, female only, beauty lounges to ensure your ads reach the right audience of your product or service.
By Location: Installed across high-net-worth residential and lifestyle areas, reaching premium consumers across Dubai.
Context: Beauty, Lifestyle
& Self-Improvement
The environment influences how your ad is perceived.
In beauty lounges, people are already in a mindset of self-care, upgrading their look, and feeling good. This makes it a powerful context for brands related to:
Personal Care & Beauty
Fashion and Accessories
Fitness & Wellness
Real Estate, Automotive and Lifestyle Services
Your message lands at the exact moment when people are most open to personal improvement and lifestyle upgrades.
Transparent Reporting &
Performance Insights
Detailed play logs (when and where your content ran).
This gives brands and agencies greater confidence that every booked spot is delivered.
Efficient Cost per
Minute of Attention
When you compare cost against actual time spent with the screen, CaptiZone offers:
More minutes of exposure per person than typical roadside billboards.
Less wastage, you’re not paying for people who drive by without even noticing.
Ability to focus spend on.
Specific Audience Profiles
Specific Areas
This drives a lower cost per true engagement vs many traditional OOH and DOOH options.
Brand Safety &
Curated Environment
Beauty lounges are controlled indoor spaces, luxurious, clean, safe and brand-friendly.
No clutter of competing hoardings or random external visuals.
Curated content loop with infotainment and limited advertising slots ensures.
Higher share of voice for each advertiser.
Better experience for customers.