Reach us
Network
Network Structure
Our Networks
To give brands maximum control over who they reach and how often they’re seen, we’ve built two powerful salon screen networks across Dubai.
Premium Network
Curated high-end salons with high-net-worth clients.
Curated high-end salons with high-net-worth clients.
Mass Network
A large, citywide footprint for reach and frequency.
A large, citywide footprint for reach and frequency.
Together, they let you target precisely, scale smartly, and optimise your media spend.
Premium Network
Where High-Net-Worth Dubai Residents Get Seen
Our Premium Network includes a handpicked list of top-tier men’s and women’s salons in Dubai, where customers are style-conscious, brand-aware and have strong spending power.
- Audience profile: High-income professionals, executives, entrepreneurs and affluent families.
- Salon profile: Established, reputable salons with a minimum average haircut price of AED 75.
- Mindset: Relaxed, receptive and open to discovery during their grooming time.
Ideal For
Luxury and premium brands (fashion, jewellery, watches, beauty, skincare, fragrance).
Financial services and investment products.
Premium F&B, fine dining and lifestyle memberships.
Aesthetic clinics, dental, wellness and medical services aimed at higher income brackets.
Real estate (premium rentals, luxury properties, branded residences).
Why brands choose the Premium Network
High Spending Power
Reach audiences who can act immediately on high-value offers.
Brand-Safe Environment
Clean, well-managed locations that match premium positioning.
Extended Dwell Time
Clients stay seated for 20–60 minutes, giving your message time to sink in.
Lower Ad Clutter
Limited, curated advertisers for stronger impact and recall.
Mass Network
Citywide Reach Across Everyday Neighbourhood Salons
Our Mass Network is designed for reach, frequency and coverage, spanning a wide mix of men’s and women’s salons across all major areas of Dubai – from residential communities to busy commercial zones.
At the same time, we filter by spending power by selecting only salons that meet our minimum haircut price criteria. This ensures your ads are shown to customers who not only see your message, but also have the purchasing power to afford your products and services.
- Audience profile: Broad mix of residents, families, and professionals.
- Salon profile: Popular, high-traffic neighbourhood salons across Dubai.
- Mindset: Relaxed, receptive and open to discovery during their grooming time.
Ideal For
Retail brands (supermarkets, hypermarkets, fashion chains, electronics, home products).
F&B (restaurants, cafés, delivery apps, fast food, cloud kitchens).
eCommerce.
Telecom, internet and subscription services.
Delivery, mobility, fintech and app-based services.
Local businesses (clinics, gyms, training centers, schools, real estate, car care, etc).
Why brands choose the Mass Network
Mass Visibility
Reach large volumes of people daily across the city.
High Frequency
Repeated exposure over multiple visits and multiple salons.
Perfect for Offers & Promotions
Great for time-bound deals, new launches and awareness campaigns.
Cost-Efficient Reach
Strong impressions at a fraction of traditional OOH costs.
Premium vs Mass – How to Use Our Networks
You can use each network separately or combine them for layered impact.
Go Premium Only
When you want to speak to a select, affluent audience with high-value or luxury offerings.
Go Mass Only
When your goal is maximum reach and repetition across Dubai’s diverse population.
Combine Premium + Mass
Citywide awareness plus deeper influence on high-spending segments, This dual-network structure ensures your campaigns are not just seen, but seen by the right people, in the right places, at the right scale.